Strategic Planning
Translate market intelligence, consumer insights and business priorities into actionable strategies for sustainable growth.
STRATEGIC BUSINESS & DIGITAL COMMERCE LEADER
Fashion, Beauty & Fragrance Industry
15+ years of experience in Category Management, Brand Marketing and Business Development. Currently leading lifestyle categories at TATA Unistore Ltd. (TataCLiQ).
Houses
A results-driven business leader with extensive experience in the Fashion, Beauty & Fragrance industry.
I am a strategic business and digital commerce leader with 15+ years of experience driving profitable growth, portfolio expansion and business transformation across fashion, beauty, fragrance and consumer retail.
Currently leading a ₹400 Cr. Westside and Indian-Wear portfolio at Tata CLiQ, I bring end-to-end P&L ownership, category strategy, brand partnerships and operational governance together to deliver sustainable business outcomes. My experience spans digital commerce, private-label development, brand marketing, marketplace expansion and customer-centric growth.
Previously at Nykaa and Baccarose, I built expertise in beauty and fragrance categories, product development, brand strategy, go-to-market execution and multi-channel growth. At Nykaa Pvt. Lbl., I delivered 13.5x category sales growth within 18 months, demonstrating my ability to translate consumer insights and commercial strategy into measurable results.
My leadership approach combines strategic foresight, financial discipline, data-led decision-making and cross-functional execution. I focus on building scalable business models, strengthening brand equity, improving unit economics and creating high-performing ecosystems that deliver long-term value for customers, partners and shareholders.
Having completed the International Executive Master’s programme at SDA Bocconi Asia Center, complemented by leadership development through London Business School, I continue to bring a broader strategic perspective to business growth, digital transformation and enterprise leadership.
Translate market intelligence, consumer insights and business priorities into actionable strategies for sustainable growth.
Drive P&L performance, category expansion and brand growth through commercial discipline and data-led execution.
Mobilize cross-functional teams and strategic partners around shared goals, accountability and customer-centric outcomes.
Leverage digital platforms, automation and analytics to optimise operations, strengthen customer experience and improve unit economics.
Build scalable operating models through process optimisation, performance governance and continuous improvement.
A progressive career journey spanning 15+ years across leading organizations in Fashion and Beauty.
Leading category management for the Lifestyle department, driving business growth, managing vendor relationships and implementing strategic initiatives to enhance product portfolio and customer experience.
Supported category strategy development, analyzed market trends, managed product assortment and collaborated with cross-functional teams to optimize category performance and drive sales growth.
Executed category plans, monitored inventory levels, coordinated with brands and vendors, and supported promotional activities to achieve category targets and improve operational efficiency.
Managed private label product development, coordinated with suppliers, ensured quality standards and supported product launches for Nykaa's beauty and fashion categories.
Developed and executed marketing strategies, managed brand positioning, coordinated promotional campaigns and built strong relationships with retail partners and distributors.
Managed sales and operations for Rocket Batteries (UPS Batteries) at PAN India level. Handled business development with banks (ICICI, Canara, HDFC), executed purchase orders, coordinated logistics and managed AMCs.
Continuous learning and professional development through prestigious institutions.
Silver Certified in assessing business excellence within Tata Business Excellence frameworks, identifying process improvements, driving operational efficiency and sustainable growth.
Business, Management, Marketing and Related Support Services
Executive leadership development program focused on strategic management and business transformation.
Postgraduate diploma specializing in marketing strategy, consumer behavior and brand management.
Comprehensive program covering logistics, procurement, inventory management and operations.
Third Year Bachelor of Commerce degree with focus on business fundamentals.
A comprehensive skill set combining business acumen, technical proficiency and leadership capabilities.
Journal
A few observations on category leadership, brands, and the work behind the assortment.
Edit
A few combinations, with the pieces and where to find them.
Interested in discussing business opportunities, collaborations, or professional networking? I'd be happy to connect with you.
Open to discussing business opportunities, industry insights, and professional collaborations in the Fashion and Beauty e-commerce space.