STRATEGIC BUSINESS & DIGITAL COMMERCE LEADER

Neha Atre

Fashion, Beauty & Fragrance Industry

15+ years of experience in Category Management, Brand Marketing and Business Development. Currently leading lifestyle categories at TATA Unistore Ltd. (TataCLiQ).

Mumbai, Maharashtra, India

Houses

  • Tata CLiQ (TATA Unistore Ltd.)
  • FSN E-Commerce Ventures (Nykaa)
  • Intercraft Trading Pvt. Ltd. (Baccarose)
  • Global Power Source (I) Pvt. Ltd.

About Me

A results-driven business leader with extensive experience in the Fashion, Beauty & Fragrance industry.

I am a strategic business and digital commerce leader with 15+ years of experience driving profitable growth, portfolio expansion and business transformation across fashion, beauty, fragrance and consumer retail.

Currently leading a ₹400 Cr. Westside and Indian-Wear portfolio at Tata CLiQ, I bring end-to-end P&L ownership, category strategy, brand partnerships and operational governance together to deliver sustainable business outcomes. My experience spans digital commerce, private-label development, brand marketing, marketplace expansion and customer-centric growth.

Previously at Nykaa and Baccarose, I built expertise in beauty and fragrance categories, product development, brand strategy, go-to-market execution and multi-channel growth. At Nykaa Pvt. Lbl., I delivered 13.5x category sales growth within 18 months, demonstrating my ability to translate consumer insights and commercial strategy into measurable results.

My leadership approach combines strategic foresight, financial discipline, data-led decision-making and cross-functional execution. I focus on building scalable business models, strengthening brand equity, improving unit economics and creating high-performing ecosystems that deliver long-term value for customers, partners and shareholders.

Having completed the International Executive Master’s programme at SDA Bocconi Asia Center, complemented by leadership development through London Business School, I continue to bring a broader strategic perspective to business growth, digital transformation and enterprise leadership.

Strategic Planning

Translate market intelligence, consumer insights and business priorities into actionable strategies for sustainable growth.

Business Growth

Drive P&L performance, category expansion and brand growth through commercial discipline and data-led execution.

Team Leadership

Mobilize cross-functional teams and strategic partners around shared goals, accountability and customer-centric outcomes.

Digital Transformation and AI

Leverage digital platforms, automation and analytics to optimise operations, strengthen customer experience and improve unit economics.

Operational Excellence

Build scalable operating models through process optimisation, performance governance and continuous improvement.

Professional Experience

A progressive career journey spanning 15+ years across leading organizations in Fashion and Beauty.

Category Manager

Tata CLiQ (TATA Unistore Ltd.)
April 2023 - Present

Leading category management for the Lifestyle department, driving business growth, managing vendor relationships and implementing strategic initiatives to enhance product portfolio and customer experience.

Category Management P&L Management Vendor Management Strategic Planning

Assistant Category Manager

Tata CLiQ (TATA Unistore Ltd.)
April 2021 - April 2023

Supported category strategy development, analyzed market trends, managed product assortment and collaborated with cross-functional teams to optimize category performance and drive sales growth.

Market Analysis Product Assortment Data Analytics Cross-functional Collaboration

Category Executive

Tata CLiQ (TATA Unistore Ltd.)
October 2018 - March 2021

Executed category plans, monitored inventory levels, coordinated with brands and vendors, and supported promotional activities to achieve category targets and improve operational efficiency.

Inventory Management Vendor Coordination Promotional Planning Operations

Product Executive

FSN E-Commerce Ventures (Nykaa)
September 2016 - October 2018

Managed private label product development, coordinated with suppliers, ensured quality standards and supported product launches for Nykaa's beauty and fashion categories.

Product Development Quality Assurance Supplier Management Private Label

Marketing Executive

Intercraft Trading Pvt. Ltd. (Baccarose)
May 2011 - September 2016

Developed and executed marketing strategies, managed brand positioning, coordinated promotional campaigns and built strong relationships with retail partners and distributors.

Brand Marketing Campaign Management Retail Partnerships Distribution

Sales Operations Executive

Global Power Source (I) Pvt. Ltd.
May 2010 - May 2011

Managed sales and operations for Rocket Batteries (UPS Batteries) at PAN India level. Handled business development with banks (ICICI, Canara, HDFC), executed purchase orders, coordinated logistics and managed AMCs.

Sales Operations Business Development Logistics Management Client Relations

Education & Certifications

Continuous learning and professional development through prestigious institutions.

TBEX Certified Assessor

Tata Business Excellence Group
February 2026

Silver Certified in assessing business excellence within Tata Business Excellence frameworks, identifying process improvements, driving operational efficiency and sustainable growth.

Master of Business Administration (MBA)

SDA Bocconi Asia Center
November 2024 - May 2026

Business, Management, Marketing and Related Support Services

Bluemint Leadership Programme - Cohort 9

London Business School
August 2024 - February 2025

Executive leadership development program focused on strategic management and business transformation.

PGDBM - General Marketing Management

Welingkar Institute of Management Development and Research
April 2015 - March 2017

Postgraduate diploma specializing in marketing strategy, consumer behavior and brand management.

Diploma - Supply Chain Management

Welingkar Institute of Management Development and Research
April 2011 - May 2012

Comprehensive program covering logistics, procurement, inventory management and operations.

Bachelor of Commerce (B.Com.)

K. M. Agrawal College
April 2009 - June 2010

Third Year Bachelor of Commerce degree with focus on business fundamentals.

Skills & Expertise

A comprehensive skill set combining business acumen, technical proficiency and leadership capabilities.

Core Competencies

Category Management Key Account Management Brand Marketing Business Development P&L Management Vendor Management

Business Skills

Online Sales Negotiation Strategic Planning Market Analysis Client Relationship Management Revenue Growth

Technical Tools

Microsoft Office Tableau Omniture SQL DW Redshift Magento Shopify Salesforce Hybris Backoffice

Leadership

Cross-functional Team Leadership Stakeholder Management Team Management Communication Problem Solving Decision Making

Let's Connect

Interested in discussing business opportunities, collaborations, or professional networking? I'd be happy to connect with you.

Get in Touch

Professional Networking

Open to discussing business opportunities, industry insights, and professional collaborations in the Fashion and Beauty e-commerce space.